Pacific Island Food Revolution
At a Glance
What is Pacific Island Food Revolution?
Pacific Island Food Revolution (the Food Revolution) is an innovative, multi-media based intervention using the power of reality TV, traditional and social media to encourage people to make better food decisions. Developed by celebrity chef Robert Oliver, Pacific health experts, foodies and communicators, the Food Revolution aims to activate local cuisine knowledge and excite people into eating fresh, local, indigenous food. The Food Revolution is currently filmed on location Fiji, Samoa, the Kingdom of Tonga, and Vanuatu and broadcast free-to-air across the Pacific.
Our Pacific Island Food Revolution Approach
Applying behavioural insights to a toolkit of consumer engagement activities including digital media recipes, pop-up kitchens, partnerships and online learning resources, the Food Revolution will support and nudge Pacific Islanders to make healthier food choices.
Working towards SDGs
Early Results and Learnings
Behaviours and Attitudes
Women were 146% more likely to choose a healthy local option after watching the Food Revolution.
Household food preparation is predominantly a woman’s responsibility.
Affordability, taste and convenience are key drivers of people’s food choices, but the vast majority consider their own local foods to be healthier than imported foreign, processed foods.
Language is important and can mean different things to different people.
In addition to improving the wellbeing of Pacific Islanders, the Food Revolution has the potential to improve livelihoods by driving demand for local produce, supporting agricultural value-chains and developing a Pacific food tourism economy.
Media Use and Information Access
Social media – particularly Facebook was reported as the most widely used media source.
Fiji
Tonga
Vanuatu
Samoa
Key: Social Media Radio TV Print
The Food Revolution Project program design allows for pivoting and adaption in real-time based on evidence and research and takes an innovative approach to measuring potential impact. To date, our research, conducted in partnership with Busara Center for Behavioral Economics, University of South Pacific and local partners, has included on the ground surveys in urban and peri-urban communities and a Pacific-first, behaviour-based lab experiment.
Busara Center for Behavioral Economics
Potential Global Reach Through Online Platforms
Our engagement continues to grow by the day.
Island Tok Tok - Social
...so Im trying to let my family knows that no matter how much time you spend on exercising if we do not cut down eating unhealthy food then its a waste of time thanks to Pacific Island Food Revolution Master Class Training for banning noodles in my life
Maina Misa Foma'i Papali'i
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Governance
Revolution is governed by a Joint Steering Committee, consisting of a representative from Fiji, Samoa, Tonga and Vanuatu, its donors and partner agencies including SPC, UNICEF, and WHO.
Funding
PIFR is a 3 year co-funded investment between the Australian and New Zealand Governments.
